Can ClickFunnels Replace Your Website? (Answered)

Can ClickFunnels replace your website? The simple answer to this question is: “Yes and No”. 

Don’t worry, I’ll make sense of that statement and won’t keep you hanging in confusion. 

The reason I say, “yes and no”, is because there are certain situations where your own website is preferred and there are situations where ClickFunnels is your best option. 

For example, if you want to send paid traffic into your sales funnel, then there’s no need for your own website. 

I encourage you to take advantage of the sales and marketing education that ClickFunnels owner, Russell Brunson, has laid out inside his three books:

  1. DotCom Secrets
  2. Expert Secrets
  3. Traffic Secrets

His training there will add to what I’m laying out below for you and help you with understanding where and when you need your own website or a sales funnel. 

Another solid way to understand how to best use ClickFunnels is to take part in the 30 Days Summit.

Capability to Replace The Need for a Website

Website Template

Let’s first take a look at how ClickFunnels does have the capability to replace the need for a website. 

Can ClickFunnels Replace Your Website?

ClickFunnels has the capability to create pages that you can use as your website. For example, you could name a page “Home” and use that as the homepage. 

You would still purchase your own domain name and connect that to your ClickFunnels account. 

However, instead of using a 3rd-party website builder, such as WordPress, you would use your ClickFunnels dashboard to build out the homepage. 

Next, you could duplicate the process in order to create other needed pages to your ClickFunnels website:

  • About page
  • Contact page
  • Product listing page
  • Legal pages, such as Privacy Policy, for instance

This can be a nice start to get your online presence established without needing to go outside the ClickFunnels ecosystem. 

ClickFunnels Website Template

As a matter of fact, there is a special website template inside your ClickFunnels account that was created by Mike Lazarus. 

Use the ClickFunnels Share Funnel feature to load Mike’s funnel into your own account. From there, you can use that as a template to guide you through creating your own website. 

There you have it. The answer to, can ClickFunnels replace your website, is “yes”. 

The next thing you should think through is whether you still need to expand into having your own website alongside your ClickFunnels account. 

What Is ClickFunnels Designed To Do?

ClickFunnels exists to help you create sales funnels for your business. 

The key distinction between a sales funnel and a website is this: 

  • Websites attract visitors and educate your audience
  • Sales funnels convert visitors into leads and sales

The challenge with focusing only on building a conventional website is that you won’t typically make any sales from it. 

People might visit it and like your content but that isn’t normally enough to convince them to buy your product or service. 

Building a sales funnel inside your ClickFunnels account, on the other hand, can help educate visitors in a way that makes them excited to buy from you. 

For example, you might create a lead generation funnel in order to capture new email subscribers. 

You now have the opportunity to sell your product on the Thank You page that subscribers visit after opting in. You can insert upsells and downsells into a series of landing pages that help you convert brand new subscribers into customers. 

That series of landing pages makes up your sales funnel. 

How Your Traffic Source Affects Your Website Decisions

Generally speaking, the last place you want to send paid traffic to is a website. 

Sending cold traffic, for example, from a Facebook ad to your website’s home page isn’t going to help you make sales. 

The reason is that visitors from Facebook might enjoy your homepage’s content. They might even click into one of your random blog posts and enjoy it. 

However, if you haven’t captured them into a subscriber or customer via a focused sales funnel, then it’s more than likely that you’ll end up losing money on that paid ad campaign. 

How to get traffic to get sales?

traffic to get sales

The more effective marketing path is to send FB ad traffic into one of your ClickFunnels sales funnels. 

Two Ways To Use ClickFunnels With Paid Traffic

Here are two ways to use your ClickFunnels account with paid ad traffic:

  1. Lead Generation
  2. Sales Conversions

If your FB ad is more educational, then you might want to send its traffic into a lead generation funnel. 

Your goal is to capture the lead first and sell on the backend. 

The sale might happen immediately after they opt in on the Thank You page. Or, it might happen later after you start sending an automated series of educational and selling emails to your leads. 

If your ad is transactional and the FB visitors are in the proper mindset to see a direct sales message, then send them straight into a sales funnel that asks for the immediate sale. 

Use a Website When Your Goal Is Organic Traffic

The time to think about using a conventional website that’s hosted outside of ClickFunnels is when your goal is generating long-term organic traffic. 

The important phrase in that last sentence is “long-term”. 

It takes time to post enough content to a website to accomplish the goal of attracting thousands of monthly visitors. 

That’s why you could hear some stories of discouraged online entrepreneurs who wonder why the website they started six months ago isn’t producing full-time sales. 

Building and using a website requires hard work and patience. You need to post quality blog posts on a regular basis. You then need to wait for the search engines to index them and rank them. 

Over time, you should see your organic numbers steadily rising until that organic traffic converts into leads and sales. 

How will that traffic convert, though?

That’s where your ClickFunnels landing pages and sales funnels come back into the mix. 

Your goal is to encourage website visitors to click from your site’s pages into your ClickFunnels lead generation and sales funnel process. 


Can ClickFunnels replace your website? The answer is “yes”. 

Should you replace your website with ClickFunnels? Now you know that it depends on your goals and the type of traffic you want to use. 

My suggestion is to start with ClickFunnels and paid traffic. This can result in quick leadflow and sales results. 

Build organic traffic over time to a website once paid traffic has proven that your ClickFunnels sales funnel process converts well. 

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