What Is Kartra? Features & Uses Explained

Have you heard that Kartra might have the capability to help your business but still feel confused about what the marketing platform does exactly? 

If you’re investigating Kartra, then I’m sure you’ve heard about a few of its competitors:

You’re wondering, what is Kartra, and why should I consider it instead of some of the other platforms on the market? 

Let’s dive in so that I can help you understand what the platform is and how it can make a difference for your marketing campaigns. 

What is Kartra?

Katra is an all-in-one solution that includes everything you need for building your business, such as:

  • Sales funnel builder
  • Landing page builder
  • Email marketing tools
  • Video hosting

Many other online marketing software tools give you limited functionality that cause a need to connect different pieces of software together. 

One advantage to Kartra is that it consolidates your course creation, lead generation, payment processing and sale page needs into one place. 

If you get confused logging into multiple software platforms or connecting them with hard-to-understand zapier rules, then you might enjoy having all your systems accessible inside one login area and tool set. 

Let’s now dive into all the features that Kartra provides access to. 

What Is Kartra? It’s a Funnel Builder

The Kartra funnel builder allows you to create online sales funnels via its drag & drop method. 

The dashboard is intuitive and it doesn’t take long to become comfortable with it. Start your first sales funnel by identifying a sequence rule, such as having a lead fill out a web form. 

The next step would be to add an email followup message and tell the Kartra funnel builder when to send it. From there, your funnel will connect to elements like a sales page, checkout page, upsell page and thank you page.  

You can add the following types of features to your funnel pages:

  • Videos
  • Countdowns
  • Images
  • Calls to action
  • Testimonials
  • Sales copy

When you’re inside Katra, it provides a visual view of the funnel so that you can clearly see the path each subscriber moves through to become a customer. 

Kartra Landing Pages

This is the area where you can create the landing pages that customers see as they move through your sales funnel:

  • Optin landing pages
  • Thank you pages
  • Sales pages
  • Upsell pages
  • Downsell pages
  • Checkout pages
  • Product pages
  • Coming soon pages

The dashboard layout lets you select which type of page to build next and makes it easy to quickly find existing pages that might require edits. 

You can also duplicate pages you’ve already built so that you’re not starting from scratch each time. This comes in handy when you need a sales page for a new product and want to model the page after an already successful sales page. 

Kartra provides templates for each type of page so that you can feel confident you’re using proven-to-convert online real estate. 

Email Marketing Tools

If you decide to use Kartra, then you can cancel any existing email service providers that you might own. 

Kartra lets you create email broadcasts and automated followup sequences that communicate with your email subscribers. 

Use the broadcast feature to send your monthly newsletter, for instance, and the followup messaging functionality to make sure all new subscribers get warmed up to who you are, what you’re all about and why you’re the best solution to their problems. 

It’s possible to save your favorite email template so that you gain consistent branding across all email sends. 

The email marketing part of Kartra provides customization when it comes to choosing your images, headers, fonts and colors. Use the duplication process and easily reuse past email structures and repurpose content. 

Make good use of the tagging and segmentation tools so that your email communication comes across as more personal, based on each subscriber’s needs. 

Payment Processing

Do you get frustrated sometimes trying to accept payments or setting up cart pages? Kartra is an excellent solution in this area because you can create products and then easily set up payment processing to accept payments from new customers. 

When you want to create an online course, ebook or membership, for example, you just need to name the product and then tell Kartra whether you want to accept payment via credit card, Stripe or PayPal.

Payment options are flexible, where you can accept one-time payments, installments and/or recurring payments. 

It’s also possible to give discounts on a customer’s initial payment. This means you can establish a monthly membership product for $30/month, for instance, and then let new customers get in for only $7 or $10 for the first 14 or 30 days. 

Tagging exists inside Kartra’s payment processor section. 

This helps increase overall sales for your business because you can tag customers based on actions taken throughout your sales funnel. Imagine being able to tag all people who abandon their cart and then send specific emails to get them to come back and finish the purchase. 

Memberships & Courses

I mentioned taking payments for courses and/or memberships in the previous section. You don’t need to create these products in any other software because Kartra has a solution for this need. 

Use their product portal system to create any memberships or courses that you want to sell to your audience. 

You have two options when creating memberships. You can drip each module over time to members or you can deliver them full access immediately upon purchase. 

Go to the membership creation portal and follow the simple steps to build a membership product. You’ll set access levels, set up each email sequence and then add content. 

Kartra has you add a post when creating the membership’s content and they give you several elements to use:

  • Headline
  • Video
  • Image
  • Button
  • Text
  • Divider
  • Links box
  • Checklist box
  • Download box
  • Remember box
  • Important box
  • Audio playlist

Use the categories feature when creating the separate membership modules for your audience to move through. 

Don’t worry about getting a course or membership “perfect” the first time through the creation process. You can always go back in and use the drag & drop canvas to adjust the structure at a later date. 

Affiliate Management

Have you always wanted to build an army of affiliates to help you sell your products? Kartra makes affiliate management simple so that you can easily recruit, keep track of and manage all affiliates. 

The affiliate management portal tells you which affiliates are making the most sales so that you can reach out and help them become even more successful with you. 

The portal lets you set up payment milestones, commission rates and/or tiers and incentives to motivate your affiliate team into positive action. 

A separate email list of your affiliates is established in the portal as well. Use this list to stay in contact with all affiliates so that you can notify them of contests, new products they can sell and any current promotions. 

Website Hosting

You can also use Kartra as your business website and truly have everything all behind one login area as you go about building your business. 

It won’t have the same blogging functionality that you would with a WordPress-hosted website, but it is possible. 

You can also use a separate WordPress site along with Kartra if you want to keep your website hosting separate from your funnel builder, email marketing and product creation suite of tools. 

Kartra makes it easy to integrate with a WordPress website so that your Kartra pages appear on your brand’s domain. 

Webinar Pages

Webinars have two specific uses that you should consider using inside your business:

  1. Attracting more leads
  2. Closing more sales

Katra makes it easy to set up webinars, making it another big benefit to using the marketing platform. 

One way to use webinars inside your account is to record the webinar presentation and then upload it into Kartra. From there, add the recorded video to one of your landing pages and use it inside an automated webinar lead generation funnel. 

The second thing you can do is sign up for a webinar platform such as Zoom or Webinar Jam and then connect it to Kartra. From there, you might consider running a live webinar once per month to your subscriber list so that you can educate them a little and then encourage them to buy your membership or course. 

Analytics Dashboard

Analytics are vital when building an online business. You must track how well things are working when it comes to lead generation and sales conversion. 

Kartra provides a full suite of integrated analytics and it’s one of the platform’s best features. 

You can click into the analytics dashboard and see the complete customer journey for all prospects. It shows you how well leads and customers move through your:

  • Funnels
  • Email sequences
  • Courses or memberships

Use this area to become familiar with important business metrics such as email marketing conversions, optin rates, click through rates, video views, traffic, sales and subscriptions. 

If you’ve ever felt like you didn’t have a handle on how well your business is working from an analytics standpoint, you should enjoy the way Kartra allows you to make data-driven decisions. 

Well, now you know the answer to, what is Kartra…

Are you ready to start using the platform? Click here to begin the process. 

If you still need some help selecting the best Kartra plan for your needs, then click here to read my post that guides you through that information.