Are you considering starting a business, or have you already launched one? Are you worried about the marketing campaigns and reaching your target audience? Or you’re looking for the best techniques to expand your online business?

If yes, then you have come to the right place. 

Whatever the case may be, I’m sure you’re looking for some fantastic small business online marketing tools to help you establish, grow, and automate your company. Internet marketing tools have the potential to transform your brand’s online and offline presence completely.

Today, we’ll look at seven excellent, cost-effective, and low-cost web marketing tools for small businesses.

The proper usage of these best internet marketing tools can make your business boom. You will see the difference within a few weeks or months. So, let’s get started with our list of online marketing tools so we can assist you in starting or growing your company!

What are Online Marketing Tools, and How Can They Help?

In today’s digital era, a company needs to have an online presence. About 75% of businesses use marketing tools to get the best results. It is not enough to create a store and place an ad in the newspaper anymore; you need to be everywhere people are using the internet.

The web has opened up opportunities for businesses that never existed before, like distributing products globally or communicating with their customers instantaneously. So, why not leverage these unbounded powers of the web?

You want to have an excellent internet presence for your online business, work-from-home business, or any small business. A website or social media (Facebook, YouTube, Google+, Instagram, etc.) can help you accomplish this. You can build a company that is open 24 hours a day, seven days a week, with an online presence and the right small business online marketing tools.

And if your firm is open 24 hours a day, you will have the potential to make money at any time. Hence, these online marketing tools for small businesses and entrepreneurs come in very handy.

Tools for Internet Marketing

You will find some helpful and essential online marketing solutions in the tools list we have prepared for you. These are some tried and tested tools that we absolutely love and suggest people use if they want to change their online game.

These internet marketing tools are effective and cheap. Hence, you don’t have to worry about any extra expenses.

Here is a quick list of marketing tools we are going to cover today…

• LeadPages
• Aweber
• Drip
• Linktrackr
• WP Engine
• Page Cloud
• Long Tail Pro

Okay, so let’s dive into the list of tools.  You can use these online marketing tools with any business.

(Photo from LeadPages)

LeadPages

The first small business web marketing tool on our list is LeadPages.

LeadPages allows you to construct landing pages that they would host and publish on a custom domain for you. Alternatively, you may incorporate such landing pages, as well as other conversion-oriented material like pop-ups and alert bars into your WordPress site.

Moreover, this tool lets you create excellent websites from scratch as well. You don’t have to be good at coding, just use your creativity and make a website of your choice. 

Making a website will increase customers’ trust, add credibility to your business and improve your online presence. Hence, using this tool will help you by making your task easier. 

You will get access to an excellent library of customizable templates, conversion tools, a Modern page editor, Split testing, and integration options. Isn’t that amazing?

Here is a list of things that you can create using LeadPages-

• Lead Capture Pages
• Landing Pages
• Squeeze Pages
• Sales Pages
• Webinar Pages
• Video Training Pages

Please note that it’s not the end of the capabilities and functionalities of this fantastic internet marketing tool.

LeadPages integrates easily with email marketing software like Aweber and Drip, discussed below. Together, they can create robust email marketing solutions that automate your marketing and help you generate more extensive email marketing lists.

To learn more about this landing page software, read our LeadPages Review, where we go in-depth.

Build simple landing pages in minutes with LeadPages now.

(Photo from Aweber)

Aweber

AWeber is a pioneer in providing email marketing software for small businesses. It was founded in 1998 and has assisted over one million customers globally dependably connect with business prospects as well as customers using effectively easy email marketing software for over 20 years.

It includes all of the tools you’ll need to start email marketing campaigns and send unlimited emails to your subscribers.

To swiftly design and send emails to users, you can use built-in email templates from AWeber’s extensive library. Everything is based on the ‘touch, create, and send’ concept, making sending emails straightforward for novices and small business owners.

It also includes features like a landing page builder, push notifications, automatic newsletters, and list segmentation.

As a result, you can use this tool to send automatic emails to your consumers, informing them, sharing experiences, building relationships, and offering special deals.

Moreover, this tool is an excellent complement to LeadPages. They’re simple to put together and function well together. They’re what we like to refer to as our “1-2 punch.”

Read our AWeber review to learn more about the service.

Start capturing email subscribers  with Aweber now.

(Photo from Drip)

Drip 

Drip is an email and SMS marketing automation tool for ecommerce businesses looking to scale up their email marketing. AWeber is similar to this email marketing software. Even if you don’t need both, you can test them out and see which you prefer.

This software allows you to create more marketing automation by automating your emails to consumers.

Use this tool to develop highly targeted email and SMS marketing campaigns that can help you increase income by targeting customers based on what they buy, browse, and click on in your business.

Drip has no lists, which sets it apart from many other email marketing platforms. It functions as a CRM, with each unique email being regarded as a separate contract, and it’s all powered by a tagging system.

Furthermore, it focuses on automation. You may set up several rules and triggers to make your business run on autopilot.

In a nutshell, it’s a small piece of software that allows you to convert your email messages into customer-centric emails based on their activities. It enables you to personalize the consumer experience to improve the client experience and increase sales.

This tool is straightforward to integrate with LeadPages as well.

Drip allows you to create automated emails depending on client behaviors.

Create automated emails based on customer actions with Drip.

(Photo from Linktrackr)

Linktrackr

This is an exciting and straightforward use of web marketing software. If you want more visibility with what is happening with your marketing, this software can help. It allows you to easily track your links so you can see what is working and what is not.

This software is a must-have online marketing tool if you do affiliate marketing or want to know what is working in your business.

A remarkable feature of this software is that you can use a custom domain. Then you can create simple and easy-to-remember tracking links. This can come in handy if someone asks you for a product recommendation. 

This can also be used for networking. You could create a simple link for all of your social media accounts. Then if someone wants to connect with you, you can give them a simple link rather than trying to remember any complicated and probably long links.

Linktrackr lets you simplify and track your links to know what is working.

Start tracking your results with Linktrackr.

Tools For A Website

The tools we just discussed are fantastic for getting your business off the ground and growing. With just those instruments, you could accomplish a lot. However, several more tools can make your life a lot easier if you want to design an excellent website for your business. Let’s take a look at a few of them.

(Photo from WP Engine)

WP Engine

Managed hosting is the best option if you want to make sure that your website is optimized, safe, and fast-loading.

So, if you want to construct a website, the first thing you’ll need is a quality website host. This business will give you a place to develop and maintain your website. You’ll also need a website host that prioritizes uptime and security.

WP Engine is a WordPress-specific web host that offers managed WordPress hosting plans that are fully optimized.

Because your business can lose money if your website is down, it should always be online. You want to make sure that your website is safe. WP Engine is a company that focuses on each of these areas.

This tool is a package; it includes everything that you can wish, including a free Content Delivery Network (CDN) service, which is included with all plans, a Page Performance solution that tests your site, and a GeoTarget add-on that optimizes your area for specific locations.

So, with the help of this fantastic tool, build a solid foundation for your website.

Create your website on a solid foundation with WP Engine now.

(Photo from Page Cloud)

Page Cloud

Page Cloud combines the capabilities and features of a content management system (CMS) and a site building/design tool into one platform. As a result, a versatile, simple-to-use platform would be ideal for both individual entrepreneurs and small businesses.

Like other DIY website tools, this platform allows you to establish a fully-fledged website. There are 38 templates divided into 13 categories (such as Art & Design, Business, and Restaurant). As a result, you have a wide range of options to pick from.

Page Cloud is an up-and-coming tool, which is why we chose it. Despite being just a few years old, thousands of enterprises in over 100 countries use Page Cloud.

Page Cloud can allow you to create a website effortlessly and quickly.

Create amazing websites with ease using Page Cloud.

(Photo from Long Tail Pro)

Long Tail Pro

If you’re going to create your website, you’ll need to make sure that others can find it. Long Tail Pro is a piece of software that aids in the discovery of long-tail keywords. These are the more complicated keywords that people look for on the internet.

Long-tail keywords typically have less competition, which means you’ll be able to rank better on Google for them. Many individuals overlook the possibilities of long-tail keywords, but you are not one of them. Please make use of them to increase traffic.

It’s a desktop keyword research application that runs on Adobe Air, and it’s an excellent SEO marketing tool for locating keywords. It allows marketers to find profitable, targeted keywords and determine keyword competitiveness for practically any niche.

This tool can help you uncover outstanding keywords and determine how much competition there is for them. You can generate content for those keywords once you’ve found suitable keywords with minimal competition.

You may read our Long Tail Pro Review for additional information.

Business Resources

Wow!  You have made it this far.  That is awesome because we have covered a lot of great online marketing tools.

I hope you found them to be the best marketing tools for you.  They are cheap and effective so you can grow your business even if you are on a budget.

There are also some great resources that can help you with your business.  You can get my list of 28+ business resources to start or grow your business.  You will find some free resources, some dirt-cheap resources, and some reasonably priced resources.

You can find resources for starting a top tier business, business funding (business loans, business cash advance, and more), growing your business, and more.

Basically, a little something for everyone.

If you are ready to start or grow your business, you should check out these resources.

Click here to get started.

Now, you know of 7 great small business online marketing tools that you can start using today to start and grow your business online.

How exciting is that?

Business is about taking action so don’t hesitate.  Grab the tools that resonate with you and start putting them to use.

Build the biggest and most successful business you can!

And grab my list of business resources.  You never know when they may come in handy.

Thanks for stopping by.  Feel free to check out my other articles and come back often.

You can also follow and connect with me on social media.

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