So, you have probably taken online courses in your life by now. Current situations may have unexpectedly created more time for you to partake in online learning.
When you think about the online courses you have taken, what did you like about them?
And what did you not like?
This is important because now you are thinking about creating your own digital product or online course.
You can pull from your previous experience to create something great.
But, it begins with choosing the best platform.
Choosing a great foundation is important.
That’s why we will compare Kartra vs Teachable today.
Are you Team Kartra or Team Teachable?
Most likely, you are still trying to decide and that’s why we are comparing the two software.
As we explore Kartra and Teachable, you should gain a better understanding of the software so you can choose the best option for you.
It’s Kartra vs Teachable.
*** Affiliate Disclaimer: I earn commission (get paid) if you click on the links and purchase a product below. My earnings do not impact the price you pay.***
What Is Kartra & Who Is It For?
- Simplifies online business
- Create landing pages
- Build membership sites
- Start email campaigns
- Build sales campaigns
- Price: Starts at $99 per month
- 14-Day trial for $1
In my Kartra vs Teachable comparison, I’d like to begin with a Kartra review so that you can compare it to what Teachable offers.
Think of Kartra as your time saver.
Consider how many pieces of software you’ve read about, watched videos on and put into practice.
How many plugins have you used?
Have you ever tried piecing software platforms together with Zapier only to become frustrated when those Zaps didn’t work correctly?
Wouldn’t your business operate more successfully if one platform did all the heavy lifting for you?
Kartra can build your landing pages, send your emails and take orders from customers.
You should consider using Kartra if you’re a:
- Network marketer
- Course provider
- Affiliate marketer
- Membership site owner
- SaaS owner
- Local business owner
- E-commerce business
Let’s now move our Kartra vs Teachable comparison into an explanation of Kartra’s features.
This platform allows you to stop using third-party email service providers because it give you all the email marketing features you need, such as:
- Email series
You can tag your new subscribers and segment them so that they get customized follow-up emails targeted to their specific interests.
It’s possible to target subscribers with post-sale email sequences, free courses that encourage more sales, re-engagement campaigns and sequences that win back lost customers.
Kartra Mail lets you split-test and see analytics that tell you what’s working and what needs more optimization.
You might just discover that it’s in your best interest to save the money you’re currently spending on a third-party email service provider after sampling the power of Kartra Mail.
The Page Builder
Use Kartra’s page builder to create landing pages and complete sales funnels.
The dashboard is intuitive and makes it easy to build converting landing pages with the drag and drop builder.
Select from hundreds of templates that have been designed by professional designers. Customize each element on your page like their location, the size of an image, a headline’s padding, etc.
Each landing page is 100% mobile responsive and looks great no matter what type of device your visitor views it with. Use the preview mode to see how each page looks on smartphones, tablets and desktops.
You don’t need any design skills with the Kartra page builder. Again, it’s all drag and drop and you’ll easily add the following elements to any page:
- Bullet points
- Navigation menus
- Google maps
- Sticky alert bars
- Countdown timers
- Social media share buttons
- Disqus comments
- Facebook comments
- Exit intent popups
Have you ever struggled to create optin forms that convert well? Kartra helps take the confusion out of this process with forms that convert right out of the box.
You’ll discover over 50 professionally-designed mobile responsive form templates in this area of the platform.
They include “memory” auto-fill technology for the quick gathering of subscriber information. Immediately tag new subscribers after they submit their details on your forms.
Create your own custom fields, such as radio buttons, drop downs, check boxes and custom text inputs. Trigger custom automation sequences and subscribe new leads into different lists.
Your forms are embedded on your site, on Kartra landing pages and in videos for maximum exposure. These forms can be timed to pop up mid-way through a video, for example.
All forms are GDPR-compliant and you have the option of using single or double opt-in.
Membership Site Creation
The membership integration makes it easy to create content and keep it behind a pay-wall so that you start earning revenue from your expertise.
There’s no need to integrate other membership site software into your eco-system or use WordPress for membership sites because it’s all hosted inside your Kartra account.
Build your membership site out in the same drag and drop interface as you do with landing pages. Choose from a variety of templates as you build your custom-branded membership site.
You can build out different pricing tiers, upload audio and video files and include complimentary text content. Use articles, categories and subcategories to structure lessons.
You have the option to deliver all the content immediately to new customers or drip the lessons out over time. You can even create multiple memberships and then bundle them together and take advantage of cross-selling opportunities inside your marketing plan.
The Kartra membership area allows you to track customer progress and encourage users to use your training for best results.
Kartra’s Video Hosting and Automation
There are advantages to hosting videos inside Kartra over Youtube. Embed your Kartra-hosted videos everywhere:
- Membership pages
- Landing pages
- On your blog
Add calls-to-action at any point during a video. For example, you can add Buy Now or Opt-in Now messages during a video and encourage viewers to take immediate action. You can even require a Facebook share or social media like in order to unlock a video or to continue watching it.
Analytics show you user behavior, such as whether they’re watching all of your videos or only parts of them. Use Kartra videos to encourage users to subscribe to your list, send follow up sequences, assign tags or get added to sales funnels.
Katra’s Integration Feature
While Kartra comes with pretty much everything you need to run your Internet business, you might still come across situations where you want to integrate third-party software and apps.
Kartra allows you to integrate with over 1000 third-party websites. For example, you can integrate Authorize.net, Stripe, Braintree or PayPal as payment gateways.
Integrate email gateways such as Elastic Mail, MailGun, Postmark or SendGrid. Or, you might want to integrate your Kartra account with SMS gateways like Nexmo, Plivo or Twilio.
Would you rather use another membership platform instead of Kartra’s built-in feature? No problem. You can connect the following membership site options to Kartra:
- Optimize Press
- S2 Member
- Digital Access Pass
You can even connect Google Calendar to the Kartra Calendar feature.
If you have a tech team, then you can add custom integrations using their API, IPN and Custom App features.
Kartra offers a huge variety of features. Because of this, it has lots of competitors. It’s not only Kartra vs Teachable.
If you want to see how Kartra stacks up to other competition, you can review the following articles…
- Kartra vs Infusionsoft (by Keap)
- Kartra vs Kajabi
- Kartra vs ClickFunnels
- ClickFunnels vs Leadpages vs Kartra
Kartra vs Teachable: How Teachable Works As An Online Course Creation Tool
- Create online courses
- Build sales pages
- Make checkout pages
- Some integrations or use Zapier
- Analytics & reporting
- Price: Starts at $39 per month
- 14-Day Free Trial (for the Professional Plan)
In this battle between Kartra vs Teachable, it’s important to note that Teachable isn’t quite as robust from a marketing tools standpoint.
However, if what you’re looking for is a way to create and deliver online courses specifically, then Teachable might just be your best fit.
What Is Teachable & Who Is It For?
This platform is best described as a learning management system (LMS) because it allows you to create and sell courses. Previously called Fedora, it was started by Ankur Nagpal.
Teachable is great for anyone interested in teaching via a membership site or course. This includes creatives, bloggers, SaaS owners and anyone else building a business online.
How Teachable Works
It’s relatively easy to set up your first course inside Teachable. The first step is setting up what Teachable calls a school. A school allows you to professionally represent your brand to your audience.
Set up a course inside your school and create the modules for students to work through. Lesson materials, such as worksheets and videos, get uploaded into each module.
Publish your course once everything is completed and then the marketing journey begins as you sell customers into it.
You may think it takes a lot of time and effort to create a course. Sure it can, but if you plan ahead, you could create a course in just 20 minutes a day (as shared in the video below from Teachable).
The Teachable Plans
You have the option of using one of three plans:
Let’s explore each plan in more detail:
Teachable Basic is a good choice if you’re building out your very first online course. Some of the features include unlimited courses, the ability to integrate payment carts, create & grade quizzes, set up coupon codes, run email campaigns and drip out course content to students.
Teachable Professional gives you everything inside Basic, plus additional functionality: course-completion certificates, an unbranded website, advanced analytics reports and live chat capability.
Everything in the Basic and Professional plans are available inside Teachable Business. You also get these additional features:
- Bulk student enrollments
- Custom user roles
- Group coaching calls
- Manual student imports
Creating Your Online Courses
Outline the lessons and modules for your course and then record your training videos.
The next step is to log into your Teachable account so that you can upload presentations, pdf documents and videos.
This is done via Teachable’s simple drag & drop dashboard area. They even give you the ability to import your materials directly from OneDrive, Google Drive or Dropbox.
From there, you can start creating interactive items that help students make progress through the course, such as checklists, quizzes and award certificates.
Choose whether students access the entire course at once or get lessons dripped out over time.
Don’t worry about losing materials because Teachable hosts and backs up everything that gets uploaded into the course area.
Marketing Your Teachable Course
Teachable provides everything you need to make course sales. For example, your admin dashboard kicks this process off with the ability to set the course pricing.
Choose whether you’re going to offer one price or pricing tiers for multiple versions with different features or bonuses. You can set up the following pricing options:
- One-time purchase
- Payment plan
Coupons can be created for any of your pricing options so that you can offer discounts during launches or promotions. Bundle more than one course together and offer them for one single purchase price.
Building Your Sales Page
Use the drag & drop editor to create the sales page where you’ll send traffic to and convert to sales. The sales page can be customized exactly how you want.
Use a branded image to fill out the “hero” header. If you’re running a special promotion, then use the coupon banner to highlight any discounts.
Create a course description so that site visitors understand exactly what they’re buying from you. This includes the ability to list out the course curriculum or show course bundles.
The sales page editor makes it easy to add or remove blocks for the following types of elements:
- Embedded form
- Embedded video
- Rich text
- Testimonial area
- Featured courses
- Background image
Building The Checkout Page
Teachable makes it easy to create the checkout page that customers come to in order to complete their purchase.
This page has needed checkout areas where customers enter name, address and credit card information.
It also provides space for elements that help encourage the sale. These include testimonials, your guarantee and value proposition bullet points.
Creating Your Thank You Page
Teachable makes it a point to take advantage of the entire sales funnel process. Your thank you page is an important consideration.
Don’t just say “thank you” after a purchase. Add a video, for example, with a personalized message so that you immediately create a greater connection with new customers.
You can also entice new customers to enroll in other courses right away with an engaging upsell offer.
Setting Up Payment Gateways
You have two main ways to accept payments from customers.
Teachable Payments is one option where you’re walked through the process for setting up your own Stripe account. This lets customers pay you via credit card inside Stripe. They can also choose to pay with PayPal.
You can also connect an existing PayPal Business account or Stripe account directly to the Teachable interface.
Email Marketing & Other Integrations
Teachable doesn’t have as many third-party integration options as Kartra, for example, but you can use Zapier to connect any platform that isn’t supported.
Out-of-the-box integrations include:
- Google Analytics
Zapier integrations included other popular email service providers, such as Drip, AWeber or Infusionsoft.
Analytics & Reporting
It’s important to track how your students progress through each course. Are they completing their quizzes, making progress and completing their work? The answers to those questions let you analyze how well your product delivers on its promise.
Keep in mind that you don’t get progress reporting capability until after upgrading to the Professional plan.
The Video Heat Map reporting option is one of Teachable’s best analytics features. This heat map reveals the following analytics:
- Parts of videos viewed (green)
- Parts of videos rewatched (yellow)
- Multiple rewatches (orange)
- Skipped video sections (white)
You must upload videos directly into the Teachable video file uploader in order to take advantage of the heat map.
Teachable is known for quality support when you need specific questions answered about your account, such as how to price courses or how to customize your school. There’s also a comprehensive Knowledge Base that helps you retrieve needed answers.
Simply create your support ticket and expect to get a response within 24 hours. You can gain access to live chat support teams on the Professional or Business plans.
When you are ready to start your first or next online course or digital product, you have a vision of how you imagine it will look when finished.
Now, think about which platform will best help you create and market that vision.
Kartra vs Teachable.
That should help you determine which software is best for your product and business.
Once you decide, put your heart and soul into creating something amazing to share with the world!