You need to gain a complete vision of what Kartra offers in order to understand the Kartra vs ClickFunnels comparison.

Kartra was started back in 2018 by two well-known Internet marketers: Mike Filsaime and Andy Jenkins. Jenkins and Filsaime have previously worked together and are the creators of EverWebinar and WebinarJam.

The Kartra software is a marketing platform that provides you a hefty suite of tools to run your Internet business with. It allows you to easily build sales funnels so you can generate online leads and sales.

Kartra comes with the following features:

• Funnel builder
• Email marketing functionality
• Landing pages
• Product and payment functionality
• Ability to create courses and memberships
• Integrated analytics

Let’s swing our Kartra vs ClickFunnels comparison into full gear by detailing these Kartra features.

Funnel Builder

The funnel builder is a drag and drop platform where you build out your sales funnels. It’s a relatively simple process to complete. For instance, you might start by adding a rule that the sequence begins when a prospect fills out a form.

Next steps might include configuring when each email goes out and writing your content.

The funnel builder allows you to add in testimonials, images, call-to-actions, videos and countdowns during a launch, for example. Here are some additional advantages to the Kartra funnel builder:

• You have the ability to visually build out your customer’s journey as you’re mapping out your funnel’s flow
• You can split emails. This is helpful when you have multiple entry points into your funnel with various lead magnets. This “split” option gives your new subscriber the freebie they signed up for and then you can enter them into your basic followup sequence. It avoids the need to write multiple evergreen followup sequences for each lead magnet funnel.
• You can see helpful statistics, such as open rates, click-through rates and revenue generated.
• Split-testing is available so you can test out various email text and headline options.

The one disadvantage to the funnel builder might be that a beginner could potentially feel confused at first. However, you should get the hang of it after using it for a couple days.

Email Marketing Functionality

It’s possible to replace your email service provider when using Kartra because all your email campaigns and broadcasts can be done here. The email builder is quite simple and intuitive to use. You can use it to feature content such as:

• Videos
• Testimonials
• Clickable buttons
• Header images
• Calls-to-action

Templates are available so subscribers recognize your branding upon opening each email. The editor easily allows for personalizing emails via images, custom headers and fonts.

The broadcast feature lets you group broadcasts into categories. This is important when you want to repurpose content, duplicate broadcast sends or reuse any promotional content.

The only downside you might encounter is the fact that Kartra’s logo appears at the bottom of each email you send. However, for most marketers, the fact that you can customize everything else about your email sends should override this factor.

Creating Landing Pages

It’s easy to create, edit and clone landing pages with Kartra. Their organizational feature is helpful, where you can organize your landing pages by:

• Thank you pages
• Payment pages
• Opt in pages
• Sales pages
• Webinar pages

The page builder is intuitive to use, no matter your experience level. This is because of its drag and drop functionality. You also have the ability to embed Kartra, YouTube or Vimeo videos into your landing pages.

There are settings to add in SEO information or paid ad tracking codes. As well, it’s quite simple to link out to checkout pages after building your sales pages.

Build Products & Take Payments

As you’re comparing Kartra vs ClickFunnels, know that creating products and accepting payments is a breeze with Kartra. You go through a few steps when building a product, such as naming it and using Stripe, Paypal or other payment processors.

Product pricing has various options to choose from. Launching a new product is made easier when you can choose payment options such as:

• Recurring payments
• One-time payments
• Installments

There is a tag feature which helps customize messages based on customer actions. For instance, you can tag all abandoned cart users as “abandoned cart” and then send a series of emails encouraging them to come back and complete their purchase.

Memberships & Courses

You can use Kartra to “house” your courses and memberships. This means you can eliminate extra costs associated with platforms like Teachable or Thinkific. You have the opportunity to deliver courses or memberships all at once or drip the content out to your customers.

There are several styles of content to use. Add audios, videos and written content to your memberships or courses via the drag and drop feature. Easily create modules inside Kartra for improved user experience.

There is also a section where you can feature all of your products and encourage upsells into your other content.

Access Your Analytics

Your marketing efforts are hindered if you can’t effectively track the entire customer journey. Kartra’s analytics feature makes this process simple.

You have the capability to see the journey customers take throughout your entire funnel, from opt in all the way through to the sale.

The Kartra analytics dashboard allows you to see opt-in statistics, open rates, click-through rates, subscriptions, sales conversions, video views and traffic.

If you’ve ever felt like you don’t understand all the key metrics around the performance of your business, using Kartra’s integrated analytics will improve that experience.

How Can Kartra Help You Accomplish Your Marketing Goals?

Generally speaking, you need to increase your leadflow, improve conversions and make more sales in order to become successful online. Kartra has the capability to help you in all three areas.

The list-building campaigns that come with Kartra’s out-of-the-box features are worth trying at first. Everything populates right away and allows you to get started with list building activities immediately.

Kartra’s landing pages convert well and you can also include effective pop-ups to increase your overall list building results. Consider that Kartra’s course-creation feature can help with list building and relationship building because you can create free courses to send immediately after delivering a lead magnet.

If you plan to use webinars as a part of your list-building efforts, then all you need to do is integrate a tool such as WebinarJam or Zoom. There is functionality to use either live or automated webinar content.

You’ll love the tagging and segmentation aspects of Kartra when it comes to converting more leads into customers. It’s important to tag your prospects based on the actions they take. Kartra makes this simple and it will become a major piece to how you close sales on the backend.

The last thing to consider with Kartra is the way that it helps you create urgency to buy your products. You can do this because this platform allows you to use features such as:

• Countdown timers
• Testimonials
• Money-back guarantees
• Call-to-action buttons
• Split-testing options

Optimizing this type of functionality is a must when it comes to converting higher numbers of prospects into paying customers.