Kartra vs ClickFunnels 2022: Which is Better for You?

Kartra vs ClickFunnels…do you choose Kartra or ClickFunnels?

Online marketers, small business owners, and entrepreneurs benefit from the competitive marketplace of marketing software.

When two heavyweights like ClickFunnels and Kartra step into the ring, it’s the customers who ultimately win.

Both software can be great additions to your marketing toolbox.

But, which one is the best to use for you?

Today, we will discuss the two software so you can get to know them better and determine which is the right solution for you and your situation.

Are you ready?

Let’s go!

What Is Kartra?


  • Simplifies online business
  • Create landing pages
  • Build membership sites
  • Start email campaigns
  • Build sales campaigns
  • Price: Starts at $99 per month
  • 14-Day trial for $1

You need to gain a complete vision of what Kartra offers in order to understand the Kartra vs ClickFunnels comparison.

Kartra was started back in 2018 by two well-known Internet marketers: Mike Filsaime and Andy Jenkins. Jenkins and Filsaime have previously worked together and are the creators of EverWebinar and WebinarJam.

The Kartra software is a marketing platform that provides you a hefty suite of tools to run your Internet business with. It allows you to easily build sales funnels so you can generate online leads and sales.

Kartra comes with the following features:

  • Funnel builder
  • Email marketing functionality
  • Landing pages
  • Product and payment functionality
  • Ability to create courses and memberships
  • Integrated analytics

Let’s swing our Kartra vs ClickFunnels comparison into full gear by detailing these Kartra features.

Funnel Builder

The funnel builder is a drag and drop platform where you build out your sales funnels. It’s a relatively simple process to complete. For instance, you might start by adding a rule that the sequence begins when a prospect fills out a form.

Next steps might include configuring when each email goes out and writing your content.

The funnel builder allows you to add in testimonials, images, call-to-actions, videos and countdowns during a launch, for example. Here are some additional advantages to the Kartra funnel builder:

  • You have the ability to visually build out your customer’s journey as you’re mapping out your funnel’s flow
  • You can split emails. This is helpful when you have multiple entry points into your funnel with various lead magnets. This “split” option gives your new subscriber the freebie they signed up for and then you can enter them into your basic followup sequence. It avoids the need to write multiple evergreen followup sequences for each lead magnet funnel.
  • You can see helpful statistics, such as open rates, click-through rates and revenue generated.
  • Split-testing is available so you can test out various email text and headline options.

The one disadvantage to the funnel builder might be that a beginner could potentially feel confused at first. However, you should get the hang of it after using it for a couple days.

Email Marketing Functionality

It’s possible to replace your email service provider when using Kartra because all your email campaigns and broadcasts can be done here. The email builder is quite simple and intuitive to use. You can use it to feature content such as:

  • Videos
  • Testimonials
  • Clickable buttons
  • Header images
  • Calls-to-action

Templates are available so subscribers recognize your branding upon opening each email. The editor easily allows for personalizing emails via images, custom headers and fonts.

The broadcast feature lets you group broadcasts into categories. This is important when you want to repurpose content, duplicate broadcast sends or reuse any promotional content.

The only downside you might encounter is the fact that Kartra’s logo appears at the bottom of each email you send. However, for most marketers, the fact that you can customize everything else about your email sends should override this factor.

Creating Landing Pages

It’s easy to create, edit and clone landing pages with Kartra. Their organizational feature is helpful, where you can organize your landing pages by:

  • Thank you pages
  • Payment pages
  • Opt in pages
  • Sales pages
  • Webinar pages

The page builder is intuitive to use, no matter your experience level. This is because of its drag and drop functionality. You also have the ability to embed Kartra, YouTube or Vimeo videos into your landing pages.

There are settings to add in SEO information or paid ad tracking codes. As well, it’s quite simple to link out to checkout pages after building your sales pages.

Build Products & Take Payments

As you’re comparing Kartra vs ClickFunnels, know that creating products and accepting payments is a breeze with Kartra. You go through a few steps when building a product, such as naming it and using Stripe, Paypal or other payment processors.

Product pricing has various options to choose from. Launching a new product is made easier when you can choose payment options such as:

  • Recurring payments
  • One-time payments
  • Installments

There is a tag feature which helps customize messages based on customer actions. For instance, you can tag all abandoned cart users as “abandoned cart” and then send a series of emails encouraging them to come back and complete their purchase.

Memberships & Courses

You can use Kartra to “house” your courses and memberships. This means you can eliminate extra costs associated with platforms like Teachable or Thinkific. You have the opportunity to deliver courses or memberships all at once or drip the content out to your customers.

There are several styles of content to use. Add audios, videos and written content to your memberships or courses via the drag and drop feature. Easily create modules inside Kartra for improved user experience.

There is also a section where you can feature all of your products and encourage upsells into your other content.

Access Your Analytics

Your marketing efforts are hindered if you can’t effectively track the entire customer journey. Kartra’s analytics feature makes this process simple.

You have the capability to see the journey customers take throughout your entire funnel, from opt in all the way through to the sale.

The Kartra analytics dashboard allows you to see opt-in statistics, open rates, click-through rates, subscriptions, sales conversions, video views and traffic.

If you’ve ever felt like you don’t understand all the key metrics around the performance of your business, using Kartra’s integrated analytics will improve that experience.

How Can Kartra Help You Accomplish Your Marketing Goals?

Generally speaking, you need to increase your leadflow, improve conversions and make more sales in order to become successful online. Kartra has the capability to help you in all three areas.

The list-building campaigns that come with Kartra’s out-of-the-box features are worth trying at first. Everything populates right away and allows you to get started with list building activities immediately.

Kartra’s landing pages convert well and you can also include effective pop-ups to increase your overall list building results. Consider that Kartra’s course-creation feature can help with list building and relationship building because you can create free courses to send immediately after delivering a lead magnet.

If you plan to use webinars as a part of your list-building efforts, then all you need to do is integrate a tool such as WebinarJam or Zoom. There is functionality to use either live or automated webinar content.

You’ll love the tagging and segmentation aspects of Kartra when it comes to converting more leads into customers. It’s important to tag your prospects based on the actions they take. Kartra makes this simple and it will become a major piece to how you close sales on the backend.

The last thing to consider with Kartra is the way that it helps you create urgency to buy your products. You can do this because this platform allows you to use features such as:

  • Countdown timers
  • Testimonials
  • Money-back guarantees
  • Call-to-action buttons
  • Split-testing options

Optimizing this type of functionality is a must when it comes to converting higher numbers of prospects into paying customers.

What Is ClickFunnels?


  • Simple organized dashboard
  • Create sales funnels
  • Build web pages
  • Email and Facebook marketing automation
  • Smart shopping cart with 1-click upsells
  • Price: Starts at $97 per month
  • 14-Day Free Trial

The next step for understanding which direction to go in regarding your ClickFunnels vs Kartra decision is to see what ClickFunnels offers and how it compares to Kartra.

ClickFunnels was built by Internet marketer Russell Brunson. Like Kartra, it’s a funnel builder that includes many of the needed funnel elements built into one simple system.

With this software, you gain the ability to automate your sales funnel from beginning to end. You do this by using functionality such as:

  • Website-creation options
  • Opt in pages
  • Memberships
  • Courses
  • Landing pages
  • Webinars

You don’t need a high level of tech skills to build out your sales funnels and customize your customer’s journey. Basically, you’re getting an all-in-one sales funnel solution and you can mix and match whether you need to use all available features or just the few you need.

Unify Your Sales Funnel Components Into One Integrated System

Just like we discussed with Kartra, you don’t need to have various sales funnel components separated out into different software. Clickfunnels helps you consolidate all of these systems into one integrated piece of software:

  • Landing page builder
  • Order forms
  • Content management system
  • Shopping cart
  • Web host
  • Email service provider
  • Analytics

Get rid of all these separate sales funnel pieces when using ClickFunnels. Let’s now expand our ClickFunnels vs Kartra comparison by detailing out the main features offered via ClickFunnels.

Sales Funnel Templates

ClickFunnels offers a full suite of sales funnel templates so you can sell your products right out of the gate. It doesn’t matter if you need to sell a membership site, course or coaching program. There is a template inside ClickFunnels to help you accomplish your goals.

Funnel template categories include:

  • Sales page funnels
  • Lead capture funnels
  • Membership funnels
  • Event funnels

Specific sales funnel templates you can choose from include:

  • Squeeze page funnel
  • Sales letter funnel
  • Survey funnel
  • Product launch funnel
  • Invisible funnel
  • 2-step tripwire funnel
  • Lead magnet funnel
  • Bridge funnel

Some of these templates come free with your ClickFunnels membership and some are paid funnel options. However, you can customize all of these funnels as you see fit.

Drag & Drop Editor

You don’t need any coding skills to use the sales funnel editor. It allows you to drag and drop your way to customizing landing pages.

There is no shortage of options available when you consider that you can choose from about 40 free templates. You also have the option to use the drag and drop editor to build a funnel from scratch.

A/B Testing

Split testing is important when it comes to optimizing sales conversions. The last thing you want to do, for example, is invest advertising dollars sending traffic to a funnel that doesn’t convert as well as it should.

Use the ClickFunnels split-testing feature to test multiple versions of your entire sales funnel. This goes beyond simply A/B testing two different headlines on a landing page, for instance. Instead, you can test various sets of your funnel process until you get the perfect mix honed in for the best conversions.

Share Funnel Feature

Are you potentially interested in selling your services as a funnel builder expert? If so, then you have the opportunity to use the share funnel feature and easily share various funnels with clients.

This makes it easy to sell a funnel builder service to a client, figure out what type of sales funnel their business needs and then quickly build it out for them.

Easily Accept Payments

Having the ability to accept payments once your funnel process has convinced a prospect to buy is one of the pain points many business owners face. Have you ever become confused with how to easily accept credit cards online?

ClickFunnels makes it simple to accept payments without needing to send your customers over to a completely different third-party payment portal. Instead, you can integrate into your branded landing pages any payment system you need, such as:

  • Apple Pay
  • PayPal
  • Android Pay
  • Stripe
  • JV Zoo
  • ClickBank

SSL Certification

There’s no need to pay extra for the proper SSL encryption when it comes to accepting credit card orders inside your funnel. It’s important to use SSL certification so sensitive credentials and data aren’t exposed across the web.

ClickFunnels pages all come with safe SSL encryption installed right out of the box. This tells your customers that they’re safe from identity theft, phishing or other online attacks when doing business with your company.


Just like Kartra, you’ll get an analytics dashboard inside your ClickFunnels account so you can track how well your funnel is performing from start to finish. Track details such as:

  • Opt-in rates
  • Site visitors
  • Click-through rates
  • Open rates
  • Sales conversions

Email Marketing

You can choose to use the ClickFunnels autoresponder or incorporate your own email service provider into the system. This means you have all kinds of functionality when it comes to email marketing automation, tagging, segmentation and sending personalized followup messages that encourage the sale.

You can incorporate email services such as:

  • Mailchimp
  • AWeber
  • ConvertKit
  • Drip

Use Multiple Domains

You can connect various sub-domains and domains into your ClickFunnels account. The ability to use multiple domains is important when you want to host a webinar on your website or run a quick flash sale, for instance.

You can do this with ClickFunnels without paying more for premium themes or plugins from other vendors.

Let’s discuss a few of the main overall benefits to using ClickFunnels for your lead generation and revenue goals.

It’s Simple To Use

You shouldn’t have any problems navigating the interface within your ClickFunnels account. It’s quite intuitive and the drag and drop aspect makes it easy for all tech levels.

Integrate Almost Any App

ClickFunnels makes it easy to integrate any third-party software into your sales funnel process. A few clicks of the mouse is all it takes to add in functionality from various tools, such as payment gateways, autoresponders or third-party analytics apps.

Save Yourself Time & Money

Building a funnel from scratch takes an immense amount of time and investment to pull off correctly. Don’t underestimate the work involved when it comes to writing compelling copy or creating the proper design that results in high conversion rates.

With ClickFunnels, all the hard work has been done in terms of design and copy. You should find that you can get high sales conversions simply using one of the out-of-the-box versions of the landing pages, sales funnels and integrations that come with this robust software.

Reward Yourself With a One-Stop Sales Funnel Solution

If you’re tired of spending time and money trying to get your website, domain names, email service provider, payment gateway and other tools to give you a converting funnel, then drop all of those confusing elements in favor of the one-stop funnel solution called ClickFunnels.

Kartra vs ClickFunnels – The Final Verdict

Now that you have completed this article on Kartra vs ClickFunnels, you should have a clearer understanding of what each software offers.

Both pack a punch and can benefit your business.

As I said before, in the showdown between ClickFunnels and Kartra, it’s the customers that win.

You gain a tool that you could use long term that could grow with your business online.

Both software provide you with additional resources and communities to help you succeed.

So you can’t go wrong with either choice.

My recommendation is Kartra. Even though the software has been around less time, they are always adding new great features. It is a well-rounded online business platform that can cut your monthly expenses by replacing other software.

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