Inbound Marketing Tools & Software List (2023)

Inbound marketing may be something very new to you or you may possess vast experience in it. Regardless of your stance on this field, you will benefit from knowing the most happening tools and apps in this field, currently.

Inbound marketing helps attract potential customers in various ways. Search Engine Optimization (SEO), Pay-per-click (PPC) advertising, and content marketing are the most popular ways. The online tools we share here will help you boost your business growth and reach, using the three ways mentioned above.

So, dive in with us to learn about the best inbound marketing resources and apps out there. These tools will expedite your business in 2023, if not beyond.

Online Resource Guides

We present the most effective and popular inbound marketing tools of recent times below.

Affiliate Disclaimer: I earn commission (get paid) if you click on the links and purchase a product below. My earnings do not impact the price you pay.


This app is a drag-and-drop tool that creates high-converting landing pages with over 250 conversion-optimized templates for webinars, products, courses, and memberships. You can reap its benefit by simply filling in a form initially. Still, it helps you accelerate your business once you learn about every piece of content you publish with conversion-optimized pages, pop-ups, alert bars, and A/B tests leading to fast growth.

Leadpages stands out through its ease of use. You do not need to know any coding to carry out its function(s). The drag-and-drop editor helps you create a landing page in five minutes or less; something that would have absorbed a good number of hours to deliver, traditionally. 

You would need to pay $37 per month for the standard version and $79 per month for the pro version in its current offerings.

Create Stunning Landing Pages & Websites with Leadpages


This email autoresponder software lets you capture leads from your business email subscriptions. Then, this segments them and sends detailed newsletter content. You can access email templates for any occasion, add or make attractive images via Canva, create new templates via your website URL or Facebook in no time, or enjoy numerous high-quality, free stock images. All these save you time and money.

Besides its ease of use, you can purchase this app for free and upgrade to the paid version as your business grows.

A free purchase gives you up to 500 email subscribers, 1 Landing page, 1 Email automation, web push notifications, drag and drop builder, templates, sign-up forms, and many more. But with the paid version, which starts at $16.15 per month for up to 500 subscribers, you get unlimited email lists, advanced email automation, no AWeber watermark logo, detailed analytics, webpage and sales tracking, and the basic features of the free version.

Send Your First Email Campaign with Aweber


An Internet-based marketing tool, LinkTrackr assists you to figure out which links and ads add revenue to your business and which ones don’t. It also allows you to track affiliate links and ad campaigns that help you decide which one to leave out and which ones to keep running.

This well-established app allows you to shorten and cloak affiliate links with ease. Also, you can work with well-known affiliate networks; rotate links; do split testing of landing pages and offers; insert Retargeting Codes on Cloaked Links, and redirect as per geolocation, click limits, and expiration.
Also, you can work smoothly with Google Analytics via this app.

It offers four packages currently available: a) Basic at $7/month b) Pro at $17/month c) Hyper at $27/month and d) Extreme at $47/month.

Track Your Online Marketing Goal With LinkTrackr


This all-in-one marketing platform allows you to integratively use landing pages, videos, and email marketing tools and implement your online marketing tasks.

Kantra lets you sell products and services through secure checkout forms in both credit card and Paypal methods. With a drag-and-drop page builder, you can build your leads and prospects by organizing them in lists and custom tags. Additionally, its multi-page funnel flow helps you convert mere visitors into long-term clients!

Besides email marketing campaigns, you can enjoy quality products and services with analytics to fulfil your customers’ needs. Utilize quizzes, videos, lead capture forms, multi-video playlists, calendars, and much more as you enhance your engagement and grow your business.

Avail of four different packages: a) Starter at $99/month b) Silver at $199/month c) Gold at $299/month and d) Platinum at $499/month. All these packs have increasing benefits.

Build Sales Funnels & Membership Sites with Kartra

Click Funnels

This website and funnel builder company facilitates existing, growing businesses to enhance their online sales. It is an all-rounder digital marketing tool developed to create sales funnels high revenue-generating websites, and appropriate landing pages.

You can utilize its features to carry out all-important online marketing tasks, including email marketing and sales conversions. Features include effective Funnel Templates, a Drag & Drop Editor, High-Converting Checkout, member groups/communities, useful courses, analytics & insights, and A/B Split Testing among others.

The pricing includes both monthly and annual paid versions. Pricing starts at $147 per month (Basic package), $197 per month (Pro package), and $297 per month (Funnel Hacker package). The annual subscriptions give you some discounts if purchased.

Enhance Your Online Sales With Click Funnels


This is an affiliate network that lets you nurture relationships, build cutting-edge technology, and guide merchants and publishers to an effective affiliate marketing channel. You get access to real-time insights and performance data, affiliate partner activity, and program analytics as per personal preference. Tap into over 4500 affiliate offers to promote your audience and boost your online business.

Merchants can set up tracking from various devices and digital platforms; build the program by recruiting affiliates and using its tools, and generate revenue by referred sales and leads.

Affiliates can join the merchant programs (over 260 programs launch each month), promote and publish their favorite products, and grow their business by engaging and monetizing.

Agencies can benefit from its training resources, network guidance, advanced-level tools, and access to a huge US publisher base.

Promote Your Offer On Affiliate Network

Traffic Secrets

Marketers and digital practitioners understand and emphasize the importance of Inbound Marketing Tools that currently rule the market and those that will dominate the market in the future.

One such book focusing on inbound marketing is Traffic Secrets by Russell Brunson. The author is the creator of the sales funnel software ClickFunnels.

The book reveals twenty traffic sources that help you attract more targeted visitors to your sales funnel.

This book shows how to diversify your traffic sources and keep your business growing, in case the “big online players” like Facebook and YouTube fail as income sources.

Get More Visitors to Your Business with This Free Book

Converted: Seal the Deal Video Training Series

This video training series by Leadpages consists of three modules that teach you specialized techniques that turn your leads into customers and eventually, revenue.

This video series features lectures by specialists Bob Sparkins, (Leadpages Lead Evangelist), Nancy Marmolejo (Personal Branding Coach at Talent and Genius), and Extus Justin (Founder of Launch Profit & Scale). 

The series explains: 

  1. a) how you can generate passive revenue from your areas of passion 
  2. b) develop as an industry authority and expert 
  3. c) develop valuable, affordable group training programs 
  4. d) turn the low-cost training sessions into a source of high-income, and 
  5. e) use high-ticket programs in your affiliate marketing.


Turn Your Lead Into Customer With Seal The Deal Video Training Series

30+ Tips For Finding Clients Online

This free guide educates you from experts to assist you in creating your coaching and/or consulting business.

The offered ideas from industry experts cover most things and strategies one wishes to know when starting their coaching/consulting journeys.

Some features include how to discover your own “meaning”; the do’s and don’ts on social media; networking trade secrets of the contemporary digital era; how to use your power of listening for more effective marketing, etc.

Tips For Finding Clients Online

To Sum Up

Inbound marketing is becoming the go-to strategy for digital marketers nowadays. These resources will benefit you in multiple ways to enhance your business and lead conversion. All the mentioned platforms have their benefits and stand-out values. You just need to know which one to choose according to your business needs and budget.

So, now gear up and select the tool that will skyrocket your business into the future. For future reference, take a look back here whenever necessary.

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