Business and marketing are constantly changing.  Strategies and tools that worked yesterday may not be needed today.  So, you may be wondering if some marketing tools are still needed.  Specifically, you may be wondering…

Do I need a landing page?

The short answer to this question is Yes.  You probably do need a landing page.

If you are in marketing or have a business with a web presence, you need a landing page.

Let’s discuss why.

Today, we will cover…

• What is a landing page?
• Why you need a landing page
• A simple hosted landing page solution

Let’s begin.

What is a landing page?

A landing page is simply a website page with a singular, focused objective.  When you go to a typical website, you have a lot of options for what you can do on that website.  For example, on this website, you have options to…

• Watch my video
• Learn more about me
• Check out my book reading list
• Look at business resources
• Read articles
• Join my newsletter
• And more.

That is fine for a website, but if you desire a more focused approach, then you need a landing page.

To learn more about landing pages, I recommend you read this article.

Now, let’s discuss why you need a landing page.

Why you need a landing page

According to Simple Marketing Now, “landing pages are a valuable tool for lead generation and one that ~67% of medium-sized companies regularly implement.“

You may use landing pages for lead generation for your company, but that is not the only purpose of a landing page.  A landing page is a focused page.  When you use a landing page, you should encourage your audience to take any action and eliminate all other distractions.

You can use landing pages for:

• Lead generation
• Webinar registration
• To sell a course
• Giveaways
• Course registration
• And more

Landing pages can play an important role in your business when you give them a focused goal.

“Creating effective landing pages isn’t the same as crafting a successful website or email newsletter. There are certain guidelines you should adhere to in order to maximize your page’s success.” (Kissmetrics)

Ensuring your landing page is focused on a specific action or goal is your biggest obstacle.  Let’s discuss a simple landing page solution that can help with that.

A simple hosted landing page solution

Creating a landing page does not have to be difficult.  There is a simple software solution called LeadPages that allows you to make landing pages in minutes.  You don’t have to worry about hosting because this company also hosts unlimited landing pages for you.  If you want to host the landing page on your WordPress website, you can use a simple plugin.

With a LeadPages Free Trial, you can actually test out this software for 14 days.  You can get hands-on and decide if this software is right for you.

LeadPages is a great landing page software because you have over 100 landing page templates to choose from.  You don’t have to start from scratch.  You can even choose templates based on the purpose of the goal you want to achieve with your landing page.

These purposes include promotions for:

• Applications (apps)
• EBooks
• Products
• Websites
• Webinars
• Lead Capture
• And more

With LeadPages, you can create landing pages with ease using the templates.  If you want more control over your landing pages, you can use the drag-and-drop builder to create your own unique landing pages.

Honestly, I prefer to keep things simple and just use the templates.  I can usually make my pages unique enough by adding pictures, changing text size and colors.  Plus, you can sort the templates by conversion rate so you can begin with the most effective template and just make it your own.

It’s still nice to know the drag-and-drop builder is available if you need it.

If LeadPages sounds good, you can get it today and start creating landing pages in minutes.

We have covered…

• What is a landing page?
• Why you need a landing page
• A simple hosted landing page solution

You know that a landing page is a simple, focused page designed with a singular purpose.  If you have focused goals in your business like promoting products and services, then a landing page is probably a good idea for you.  You know about a simple hosted landing page solution so you can make landing pages in minutes.  This allows you to put your business ideas into motion quickly.

All this information should help you answer the question.

Do I need a landing page?

Thank you for reading and I hope this article answered your questions.

Save

Save