WP Engine Plans: Choosing the Best

Have you been looking at the WP Engine plans and still feel a bit confused about which one to choose? 

I understand. 

It’s easy to get overwhelmed and wonder whether you might make a mistake. 

Let’s start with the plans offered by WP Engine so that you see it all laid out in front of you. 

Then, I’ll help with some tips about how to choose the plan that best fits your specific needs. 

*** Affiliate Disclaimer: I may earn commission (get paid) if you click on the links and purchase a product. My earnings do not impact the price you pay.***

WP Engine Plans: Startup, Growth, & Scale

The Three WP Engine Plans

WP Engine offers three plans:

  • Startup
  • Growth
  • Scale

You’ll notice a Custom plan on their website, wpengine.com, as well. However, it’s unlikely that you need that plan unless you’re a very large business with unconventional needs. 

The WP Engine Startup plan includes the following features:

  • 1 website
  • 10GB of storage
  • Allowable visits per month: 25,000 
  • Allowable bandwidth per month: 50GB

The Growth plan includes these features:

  • 10 websites
  • 20GB of storage
  • Allowable visits per month: 100,000 
  • Allowable bandwidth per month: 200GB

Finally, the Scale plan provides you these features:

  • 30 websites
  • 50GB of storage
  • Allowable visits per month: 400,000 
  • Allowable bandwidth per month: 500GB
WP Engine Plans: Price Breakdown

WP Engine Plans: The Pricing Breakdown

When searching for WordPress hosting, you should consider the pricing and the features.

So how much would you pay for WP Engine’s hosting plans?


  • Monthly plan: $30/month
  • Annual plan: $300 (Save $60 per year against the monthly plan)


  • Monthly plan: $115/month
  • Annual plan: $1,150 (Save $230 per year against the monthly plan)


  • Monthly plan: $290/month
  • Annual plan: $2,900 (Save $580 per year against the monthly plan)

Choosing The Startup Plan

Select the WP Engine Startup plan when you’re just starting your website or the site you’re considering transferring has less than 25,000 monthly visitors. 

The basic hosting features offered by this plan should fit your overall needs as your business grows. 

50GB of bandwidth and 10GB of storage should be plenty at this stage of your website’s growth. These features are comparable to other hosting companies when it comes to entry-level hosting plans. 

WP Engine will offer you a few upgrade options when ordering the Startup plan. 

Most websites with less than 25,000 monthly visitors should run well without those extra features. However, you might want to consider the enhanced site security option in order to make sure you have that extra peace of mind. 

Choosing The Growth Plan

At first glance, you might consider the jump from $30/month to $115/month as steep. 

On the other hand, take the time to think through the extra tools and features that come with the higher pricing plan. 

A growing business can benefit from the ability to build out up to 10 websites. 

This comes into play as you start creating more than one product, for example. You might want to build a couple membership sites on two separate domains and brand them slightly differently from your main business website. 

One main goal with online marketing  is achieving higher traffic numbers. 

Expanding into this 100,000 monthly visits plan could help you mentally work harder to move past that 25,000 threshold inside the Startup plan. 

It’s human nature to limit ourselves when we have barriers like that. Consider this plan and make it a goal to get your site up to 100,000 monthly visitors. The revenue produced by that traffic could easily help you pay for it. 

Customer support is a feature that gets upgraded with the Growth plan. The Startup plan provides you 24/7 chat support. The Growth plan adds in 24/7 phone support. 

Choosing The Scale Plan

WP Engine has used a good name for their Scale plan. This is the plan that any business needs once they’ve scale into higher-than-average traffic numbers. 

Getting to over 100,000 monthly site visitors is a milestone that usually means higher-than-average revenue numbers, as well. 

The 400,000 visitor threshold, 500GB of bandwidth and 50GB of storage should easily handle all your needs at this point and keep your site running smoothly. 

Other features are comparable to the Growth plan. The main thing you would pay for at this point is the ability to accommodate over 100,000 visitors without extra fees. 

Which of the WP Engine plans should you choose? Base your decision on your expected needs when it comes to disk space and traffic volume. 

More Reasons To Use WP Engine

Advanced Security Features: This host offers plenty of security for your website and business. Security audits and code reviews are conducted regularly. 

WP Engine automatically updates the WordPress core for you. Prior to upgrading, they take the time to test all major core updates. A quality security feature is their proprietary detection and prevention system that blocks the following types of attacks:

  • Brute force attacks
  • DDoS attacks
  • JavaScript/SQL attacks

Over 36 Premium WordPress Themes: WP Engine owns StudioPress, which means they have the ability to offer plenty of themes. This feature includes the Genesis framework added in for free, which WP Engine estimates is more than $2,000 in additional value. 

Faster Loading Times with CDN: All customers benefit from fast loading times because CDN (content delivery network) is free inside each of the WP Engine plans. 

Support and Customer Service: There are over 100 WordPress experts on the WP Engine support staff. 

The company claims that they have thousands of daily support tickets with a 97% positive customer satisfaction rate. (wpengine.com)

If your problem can’t get solved with their 24/7 live chat or phone support options, then their staff will open up an internal support ticket in order to elevate the issue until it’s solved. 

As I mentioned above, the Startup plan only receives 24/7 live chat support. You need to upgrade to Growth or Scale to get the 24/7 phone support.

If your needs go above 400,000 monthly site visitors and you need to choose the Custom plan, then you’ll get a dedicated customer service support staff assigned to your account. 

Money Back Guarantee: You’ll discover a 60-day money back guarantee with WP Engine. They’ll refund your money without question if you’re not happy for any reason within that time period and wish to cancel out your account.

For more information, read this WP Engine review.