Funnel Scripts: What Is It & How Can It Help You?

It’s undeniable that copywriting is important for business and marketing. Beyond your product or service, you must share a clear message to your audience.

If you struggle with copywriting, then you should know that Funnel Scripts could be a practical solution.

This software collection that helps you create copy for various situations is the brainchild of Jim Edwards and Russell Brunson (the creator of ClickFunnels). 

They both know how powerful the right combination of words are when it comes to successfully marketing online. 

The correct words can bring people in and create an environment where they’re happy to buy from you. 

The unfortunate thing is that winning copywriting requires skill that many business owners don’t have. 

That’s where Funnel Scripts comes in. 

What Is Funnel Scripts?

What Is Funnel Scripts?

Edwards and Brunson have put together a vast collection of software that you can use to create well-written copy for any sales situation you need it for. 

They call this collection Funnel Scripts and it includes scripts for:

  • Funnels
  • Sales pages
  • Email marketing
  • Live event invites
  • Facebook newsfeed posts
  • Video sales letters
  • E-commerce sales
  • And more…

While Jim Edwards has been teaching people to make money online for over 20 years, the idea for Funnel Scripts hit him while reading Brunson’s DotCom Secrets book

Jim’s idea was to create software that anyone could use to create converting copy at the click of a button. 

Here’s What You Get With Funnel Scripts

There are over 60 scripts available inside the software. 

These include the scripts from DotCom Secrets, as well as from Brunson’s book, Expert Secrets

You’ll discover testimonial/case study scripts, advertising scripts, bullet scripts, content creation scripts and email scripts. 

There is a section for scripts that relate to Brunson’s One Funnel Away Challenge

Other scripts include:

  • Amazon & E-commerce scripts
  • Sales letter scripts
  • Title scripts
  • Headline scripts
  • Subject line scripts

There are also six downloadable wizards inside Funnel Scripts:

  1. VSL Wizard
  2. Star Story Solution Script
  3. Perfect Webinar Wizard
  4. Easy Survey Script
  5. Facebook Live & Podcast Wizard
  6. Master Class Wizard

Bonuses Included With Funnel Scripts

Five bonuses come with your subscription as well. The first bonus is Inception Secrets, which is a special sales training done by Russell Brunson. 

5 Fast Funnels is the second bonus and includes these funnels: Free + Shipping, Webinar, Sales, Invisible and Optin. 

The last three bonuses are:

  1. Copywriting Secrets Masterclass
  2. Funnel Blueprints
  3. Live Monthly Trainings with Jim

You’ll also gain access to these resources:

  • Past training library
  • Two script “recipes” called Simple VSL Sales Page Funnel & Product Launch Funnel)
  • Three additional email sequences

How Do You Know This Is The Right Solution For You?

This software solution saves two things for you:

  1. Time 
  2. Money

You won’t need to invest months or years going through courses or coaching to become an expert copywriter. 

You also won’t need to spend thousands of dollars to pay copywriters to do it for you. 

If you fit into any of the following scenarios, then Funnel Scripts could be the right fit for you:

  • You solve a specific problem selling a service
  • You sell your own product
  • You run a lifestyle blog and want to spend less time writing
  • You want to get to 1,000 raving fans sooner with excellent copy
  • You don’t have tens of thousands of dollars to pay pro copywriters
  • You want to save time writing your own copy
  • You promote a virtual summit and need to sell more effectively 

Let’s Dive Into The Software

As you might already be thinking, this is like getting a few dozen solutions all wrapped up in one package. 

Truth be told, this software is a combo of several information products and software stacks rolled up into one copywriting machine. 

After you’re logged in, you’ll find that you can instantly access the six script wizards, bonus training and the 60+ scripts from your left-hand menu. 

Click on one of them to take you to that specific tool or resource. 

Video tutorials are provided for any of the scripts you need to use:

Here’s what the Headline Script looks like:

From there, you’ll simply start filling in the required fields. Notice how step-by-step it is and how they provide examples to help you brainstorm what’s needed to write copy for your product or service:

Click the “Build” button and get your instant headline results:

What you’re seeing here is only a few results out of the hundreds that each “build” provides for you. 

Here are a few more:

You can edit any of the results that you like best to make sure it’s exactly the way you want it. 

Most of the scripts come with sample content so that you can see a visual view of what your copy will look like on an actual webpage. 

You can select a sample project, build it and then the software shows you a final view inside a sample landing page view. 

This is a great way to see how well your chosen copy looks prior to officially adding it to your own landing pages. 

Writing For Cold, Warm & Hot Leads

Converting to leads and sales isn’t only about the copy you produce. 

It’s also important to understand the context around writing for hot, warm and cold prospects. 

If you send hot leads copy that’s been written with a cold audience in mind, then you’ll alienate those prospects. The same can be true if you try to send “hot” copy to cold leads. 

When you get your results for any of the scripts, you’ll get suggestions for which ones to use on either cold, warm or hot leads. 

As you can see, everything has been well thought out for you, whether it’s the actual copy to use or who to use it with. 

The Clips Bin Option

In the image above from my Headline Results example, you’ll see the Shopping Cart icon. 

Hit that icon and the software saves the scripts or headlines that you like the most into what’s called the Clips Bin. 

All you need to do is hit the “Clips Bin” button when you’re ready to download the headline or script options you like best and it all gets saved into one easy-to-access file for you. 

The other option for saving your completed copy is to save it as a completed project inside the software itself. Once you do, it all gets saved inside a “Saved Projects” section of your account so that you can access it at a later date. 

Using The 6 Downloadable Wizards

Remember those six downloadable wizards I mentioned above? Here’s a quick reminder:

  1. VSL Wizard
  2. Star Story Solution Script
  3. Perfect Webinar Wizard
  4. Easy Survey Script
  5. Facebook Live & Podcast Wizard
  6. Master Class Wizard

They’re too heavy to be hosted online. You’ll download them instead. 

The VSL Wizard provides two different versions of sales letter scripts to use inside your videos. 

These two variations use the “Great Big Promise” and the “Problem, Agitate, Solve” types of copy. These are two proven copy types that work well inside video sales letters. 

The Star Story Solution Script helps you write stories for your sales pages. It can take about 30 minutes to fill out the form for it, but once it’s done, you’ll have a story that helps convert more sales for you. 

The Perfect Webinar Wizard helps you do one of the most painful aspects to online sales conversion: Putting together an effective webinar. 

This wizard writes the webinar for you, puts together your promotional and follow-up emails and even the ad copy to promote the webinar with. 

The Easy Survey Script takes you through 13 questions so that you have the correct questions to ask inside a survey funnel. 

The Facebook Live and Podcast Interview Wizard makes you answer 16 questions. Then, you hit the “Interview” button and can select which interview type works best for your situation. This wizard also gives you the promo material you’ll need to promote your interview partnership with. 

The Master Class Wizard writes the content and promo material needed to conduct a Master Class and set yourself up as an expert in your field. 

Training To Help You Master The Software

There are plenty of past training replays to help you successfully use Funnel Scripts, such as the following titles:

  • Affiliate Toolbox Training
  • Using Stories To Sell More
  • “Scripts Questions” Lollapalooza
  • Onboarding Email Message Sequences

There are also plenty of demos. In fact they provide 24 demos of various scripts, such as:

  • Hook, Story, Offer
  • 5 Minute Perfect Webinar Wizard
  • Decision Tree
  • Dirty Little Secrets
  • OTO Scripts to Multiply Your Bottom Line

If you use all the training, as well as the bonuses, then you could use Funnel Scripts to save time and money on your copywriting needs. 

Remember that each script comes with video instructions and there is even training on when to use each type of script for every situation you might need it for. 

If you’re ready to give Funnel Scripts a try and put it through a test so that you can see how well it works for your needs, then I encourage you to first get more information about how ClickFunnels works. 

One great way to do this is to go through the 30 Days Summit.

It’s free and helps provide more context for how Funnel Scripts and ClickFunnels might fit best inside your business.