Email marketing means sending a single email to many people. It’s great for updates, offers, and building a loyal audience.
In simple words, it’s talking to many through one message. That’s the basic email marketing meaning for any beginner.
You can send updates, welcome messages, or even discount offers. It’s fast, personal, and still one of the best marketing tools.

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What is email marketing? It’s smart, low-cost, and works for everyone. You don’t need to be an expert to get started with it. All you need is a tool like Kartra to help out.
Kartra lets you create and send emails to your customers. You can set it once and send it automatically every time.
In this guide we’ll help you send your first email message to customers. So, let’s get started and turn your emails into your biggest asset!
Why Use Kartra for Email Marketing?
Kartra is a smart email marketing tool for online business owners. It helps you send messages to your list without much effort. You can track every email and see what works best.
Here’s why people choose Kartra email over others:
- You can build and manage email lists easily.
- It lets you schedule emails and automate replies.
- You can see who opened your email and who clicked.
- It helps you send the right message at the right time.
Kartra features make email marketing simple for beginners and experts. You don’t need coding skills or a big team to use it.
Just write your message, pick your audience, and hit send. It’s a great email software for business owners who want results.
If you want a tool that saves time and gives insight, try Kartra. You’ll understand your audience better and grow your business faster.
How to Create a Kartra Account
As of now, you know why you should use Kartra for email marketing. What next? You’ve to create a Kartra account to get started. Here’s how:
Step 1: Go to the Kartra Website
Open your browser and visit kartra.com. This is where you begin the Kartra sign up process.
Step 2: Click on “Start Trial”
You’ll see a button that says “Start Trial” on the homepage. Click it to start creating your account for the first time.
Step 3: Fill in Your Details
Add your name, email address, and payment details. Even for the trial, Kartra needs basic billing info.
Step 4: Choose Your Plan
Pick a plan that fits your business size and budget. Kartra offers plans for solo users and growing businesses.
Step 5: Create a Password
Set a secure password for your Kartra login page. Make sure it’s strong so your account stays protected.
Step 6: Confirm Your Email
Kartra will send a confirmation link to your email address. Click it to verify and activate your create Kartra account process.
Step 7: Log In and Start Using Kartra
Visit the Kartra login page and enter your details. You’ll now see your dashboard, ready for setting things up.
That’s it! You’ve now created your Kartra account and can explore. Start building emails, pages, and lists in just a few clicks.
Make Your Email List
To start email marketing, you need a good email list. With Kartra, it’s easy to build and manage your email list.
Go to the “My Communications” tab from your Kartra dashboard. Click “Lists” and then choose “+ Add List” to begin. Give your list a name so you can recognize it later.
You can add contacts manually or import a list in bulk. Upload a CSV file if you already have email subscribers.
Kartra will save your Kartra contacts and organize them automatically. You can also collect emails using opt-in forms on pages.
You can tag and sort contacts by interest or behavior. This helps send better messages to the right people later.
So now you know how to build an email list in Kartra. A strong email list in Kartra helps grow your business faster.
Write a Simple Email
A good email starts with a catchy subject line. Keep it clear, short, and related to your message topic. Example: “Your Free Guide is Ready” or “Quick Update Inside!”
Now write your message in a friendly, simple tone. Say hello, explain your offer, and end with a thank-you. Keep the message short: 3-4 lines is usually enough.
Kartra has a drag-and-drop editor for creating email designs. But you can also just write plain, text-based emails. Plain emails feel more personal and get better open rates.
Write email Kartra users love: simple, helpful, and easy to read. This is a great email content example:
“Hi [Name], your download is ready! Click here to get it.”
So when you want to send a simple marketing email, start small. Focus on being clear, friendly, and direct with your message.
Set Up Email Sending Time
With Kartra, you can schedule emails for a future date and time. First, go to “My Communications” and open your email draft.
Click the “Schedule” button before sending the email out. Pick your email send time using the calendar and clock tool. Choose the best time your audience is usually online and active.
You can schedule emails by time zone for better delivery results. This is great for planning emails ahead; like holidays or launches.
Use Kartra email automation to send follow-ups without extra work. Once scheduled, your email will go out automatically at the time.
This saves time and keeps your audience engaged with regular messages. With scheduled email Kartra, stay consistent without logging in daily.
See Who Opened Your Email
After sending, Kartra shows email stats in your dashboard. Click on the “Analytics” tab under “My Communications” section. You’ll see an email open report for every email sent.
It shows how many people opened, clicked, or unsubscribed too. You can check who opened your email with name and time. This Kartra email tracking helps improve future messages.

If many opened but few clicked, maybe change your content. If no one opened, try a stronger subject line next.
Kartra also tracks device type and location for better targeting. Use this email analytics Kartra offers to test and improve campaigns.
Final Tips
Always give value in your emails, not just promotions or sales. Don’t send too many emails; people may unsubscribe quickly.
One of the best email marketing tips is to be helpful. Use a friendly tone and keep your message short and clear. Include a clear call-to-action, like “Read more” or “Shop now.”
Avoid spammy words like “Buy now” or “Free money.” This is important beginner email advice many people ignore.
With Kartra, it’s easy to follow rules and grow naturally. Follow this Kartra email guide to build trust with your list. Start today and send your first email with confidence!