Do I need a website for a landing page?

Do I Need A Website For A Landing Page?

Recently, I have been answering some questions people have about landing pages.  One of the questions some people had was…

Do I need a landing page?

Another question is…

Do I need a website for a landing page?

All great questions.  Today, we will discuss if you need a website for a landing page.

The short answer is No, you do not need a website for a landing page.

Now, if your question were…do you need a landing page for a website? Well, that would be a little different.

But, we will stick with the current question for now.

Do I need a website for a landing page?

If you would like to dive deep into landing pages, I recommend you read this in-depth article on what is a landing page.

Today, we will discuss…

  • Do I need a website for a landing page?
  • A simple solution for creating landing pages
  • Free training for more leads and sales

Let’s begin.

Do I need a website for a landing page?

Do I need a website for a landing page?

No, you do not need a website for a landing page.  I answered this questions briefly earlier.  Now, let’s go a little deeper with an explanation.

I believe this question just requires clarification of landing pages.  A landing page can be a stand-alone page.  Because of this, you do not need a website for a landing page.  And there is software available to help you easily create and host landing pages.

You can even use a landing page to create a simple website.  This could be a temporary solution while you build a full website.

A website is made up of 1 or more landing pages.  A visitor can arrive to a website for the first time on any page.  Just imagine if you…

Search for the specific website name – When you click on the search result, you will most likely land on the website’s homepage.  In this case, the homepage is your landing page.  Its purpose is to introduce you to the website.

Search for a specific question – When you click on the search result, you will most likely land on a website’s article that answers your question.  In this case, the article is your landing page.  Its purpose is to provide an answer for your question.

Visit the Contact page – When you visit a website’s Contact page, you will typically land on a website page that provides contact information.  The Contact page in now your landing page.  Its purpose is to provide you with contact details.

As I mentioned before, a landing page can be a stand-alone page.

For instance, if your goal is to get more leads for your business, you don’t necessarily need to create a complete website for that.  You could create a simple landing page that is focused on gathering leads.

Check out this example below from LeadPages.

Landing Page Example

Typically, a landing page for leads will have an offer (free video, report, ebook, webinar, training, etc) in exchange for information (name, email address, phone number, etc).  In order to receive the offer, you must provide the required information.

Once your landing page is created, you simply advertise your landing page.  You could advertise your landing page through various means.  Some ideas include:

  • Business cards
  • Share in person
  • Email signature blocks
  • Flyers and brochures
  • Social media (Facebook, LinkedIn, Instagram, Twitter, etc)
  • Email marketing
  • Websites
  • And any other ways you can think of.

Bonus Tip: Professional Links

Just remember, you want your landing page link (URL, address) to look professional.

A quick and simple way to accomplish this is to purchase a domain and forward the domain to the landing page link.  You can purchase a domain at GoDaddy or NameCheap (or use an existing domain if you already have one).

This will provide you with a more professional link to present.  It will also make it easier to share in person because your link will be…

  • Easy to say
  • Easy to remember
  • Related to your offer

As an example, which of these links is more professional and easier to share?

  1. www.this-is-my-landingpage-for-leads.com
  2. www.freebusinessreport.com

The second example is the obvious choice.  Though you may be able to remember the first example, most clients or potential customers may be put off by the presentation.  And imagine having that on your business card.

The second choice is more professional, easy to remember, and easy to share.

Here is a GoDaddy instructional video for setting up domain forwarding.  The instructions should be fairly similar with other providers.

We have discussed why you do not need a website for a landing page.  Next, let’s discuss a simple solution for creating and hosting landing pages.

A simple solution for creating landing pages

A simple solution for creating landing pages

Creating a landing page can be quick and simple with the right software.  LeadPages is a simple software solution that allows you to make awesome landing pages in just a few minutes.

You can also host unlimited landing pages with this software.  If you already have a WordPress website, you can use a simple plugin to add landing pages to your website.

With a LeadPages Free Trial, you can actually test out this software for 14 days.  You can try out the software and create a lot of landing pages in 14 days.  You can get familiar with the features and functionality of the software to determine if this software is right for you.

LeadPages Features

LeadPages is a great landing page software because you have over 100 landing page templates to choose from.  With so many options, I’m sure you will find templates to fit your business needs.

But if for some reason you do not find a great template, you can use the simple drag-and-drop builder to create your perfect landing page.

We have discussed a simple solution for creating landing pages. Next, we will discuss how to get free training for generating more leads and sales.

Free training for more leads and sales

Generally, when someone is looking for information about landing pages, it is because they would like to get more leads and/or sales for their business.

Would you like more leads and sales in your business?

If so, you could take advantage of this free training.

5 Steps to generating more leads and sales

Inside this training, you will learn the 5 steps to generating more leads and sales.

This free training covers…

  • The Five Stages of the Conversion Journey.
  • Top List Building Strategies.
  • Best Practices for Turning Your New Leads into Customers.
  • How to Optimize a “Forgotten” Page for More Traffic and Sales. 
  • How to Take the Tech Headaches out of the Picture. 

If this training seems beneficial for your business, make sure you get started today.

Start your free training now to start generating more leads and sales in your business.

Today, we have covered…

  • Do I need a website for a landing page?
  • A simple solution for creating landing pages
  • Free training for more leads and sales

You should now…

  • Understand whether you need a website for a landing page
  • Know a simple software solution for creating landing pages quickly
  • Be aware of free training that is available to help you generate more leads and sales in your business

Take advantage of the available resources and create great landing pages to drive leads and sales in your business.

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